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AI搜索减少出版商引荐流量且未改善用户体验
原标题：AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence
AI 摘要
一项预注册的随机对照实验（N=1100）发现，移除谷歌搜索中的AI Overviews和AI Mode会增加用户对第三方出版商的点击率，而仅使用AI Mode会降低点击率并损害用户体验和信任。这表明生成式AI整合进搜索会重塑在线注意力，对依赖搜索流量的出版商产生经济影响。
以上摘要由 AI 生成，可能存在误差。事实请以原文为准。
正文节选
AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence Abstract The integration of generative AI into web search delivers synthesized answers to user queries, changing how people navigate and assess information, while raising concerns about the downstream impacts on publishers who supply the underlying content. We conduct a preregistered field experiment (N=1,100) on Google Search, the dominant online search platform, to estimate the causal effects of A
发布时间：2026-08-20 12:00
抓取时间：2026-08-20 12:02
来源机构：arXiv