星巴克拟用AI在得来速展示个性化数字菜单
原标题：Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru
AI 摘要
星巴克CEO Brian Niccol在财报电话会上表示，公司将探索在得来速场景识别到店顾客、展示个性化数字菜单并简化支付，并计划从2027年起测试后台AI模型以帮助咖啡师更准确高效地下单。星巴克还计划将AI整合进App的搜索与发现功能，未来可能支持对话式和代理式点单；此前已允许通过ChatGPT下单，并推出面向员工的AI工具Green Dot Assist。
正文节选
Starbucks could eventually show you a personalized digital menu when you pull up to the drive-thru. During an earnings call on Thursday, Starbucks CEO Brian Niccol said the company is going to explore “experiences that recognize participating customers as they arrive, present personalized digital menus, and make payment more effortless,” as spotted earlier by More Perfect Union. Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru The coffee chain aims to ‘recogn