OpenAI 推出与图像生成结果并排的视觉广告
原标题:OpenAI launches visual ads that appear alongside image generation results
AI 摘要
OpenAI 宣布在 ChatGPT 中新增视觉展示广告,广告将出现在用户请求生成的图片旁边,本月起仅在美国面向初始测试广告主推出。公司同时扩展广告衡量工具与合作伙伴生态,并联合 DoubleVerify、Integral Ad Science 开发品牌适配性评估试点。此举旨在为免费及低价订阅用户提供广告支持,未来全球推广后可触达 ChatGPT 的 12 亿周活用户。
正文节选
ChatGPT is getting more ads. Specifically, OpenAI is adding visual display ads to its ad product line-up so that ads will appear alongside images that users ask ChatGPT to generate. In addition, the company is expanding its ad measurement tools and partnerships, and developing new ways to determine brand suitability. The new ads will begin to appear later this month in the U.S. only for now, and will feature products and services from an initial test group of advertisers. The ads will also be cl