AdsWorldEngine:通过编排器与工具协同进化的自进化对话广告智能体
原标题:AdsWorldEngine: A Self-Evolving Conversational Advertising Agent through Orchestrator and Tool Coevolution
AI 摘要
AdsWorldEngine 是一个面向对话式广告的智能体框架,通过机会门、编排器和评估器实现广告决策,并采用迭代的演员-工具协同训练和标签接地判断建模来优化系统。离线评估显示其多样性和相关性提升,在线 A/B 测试中 RPM 和广告覆盖率增加。该框架旨在解决对话式广告中的意图推断和广告有用性判断问题。
正文节选
AdsWorldEngine: A Self-Evolving Conversational Advertising Agent through Orchestrator and Tool CoevolutionDOI: XXXXXXX.XXXXXXXConference: Make sure to enter the correct conference title from your rights confirmation email; June 03–05, 2018; Woodstock, NYISBN: 978-1-4503-XXXX-X/2018/06CCS: Information systems Information retrieval Abstract. Conversational advertising aims to deliver useful ads within multi-turn assistant interactions. Unlike conventional query-based advertising, where the user’s