Spotify 广告平台多智能体生产实践
原标题:Presentation: Multi-Agent Patterns from Spotify’s AI Powered Advertising Platform
AI 摘要
Spotify Ads 高级工程师 Pratik Rasam 在 QCon AI 演讲中介绍了 Spotify Ads Manager 内部的多智能体广告生成平台 Ads AI。该平台将广告主的自然语言需求转化为受众定向与创意意图,并通过运行在 Google ADK Java 上的多智能体编排层,由广告脚本生成、广告护栏、受众推荐等并行智能体协同产出广告。平台上线以来已有超过 70% 的广告使用 AI 工具,为 7000 多家广告主生成了约 2 万个创意。演讲还分享了其「一个智能体、一个包、一个负责人」的架构原则及开发中犯过的错误。
正文节选
Transcript "Learn how to run AI at scale at QCon AI conference. Moving AI from experiments into production increases pressure on platforms and teams. Hear senior peers explain how to control inference latency, build safe agent guardrails, and standardize internal platforms. Plus an early bird price until May 12th. Register now". Pratik Rasam: The ad that you just heard, the script, the audience, the targeting, all of that was built by an in-house production platform that we have within Spotify A