Google AI 搜索改版冲击在线出版业流量

AI 摘要

Google 推出 AI Overviews 和 AI Mode 等 AI 搜索功能后，在线出版商的搜索流量大幅下滑，Similarweb 数据显示《纽约时报》搜索流量占比三年内从 44% 降至 35.5%，DMG Media 称点击率下降高达 89%。Google 则声称点击量相对稳定、网络生态繁荣，但已开始调整来源展示方式，并允许出版商选择退出 AI 功能。

正文节选

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more about AI’s impact on the web, follow Emma Roth. The Stepback arrives in our subscribers’ inboxes on Sunday at 8AM ET. Opt in for The Stepback here. Google’s AI search changes upended online publishing Publishers spent years figuring out how to get clicks on Google. But new AI search features have torn that ecosystem apart. Google’s AI search changes upended online publishing Publishers spent

发布时间：2026-10-25 20:00

抓取时间：2026-10-25 20:21

来源机构：The Verge