Reddit 宣布转向登录优先体验，应对 AI 搜索流量枯竭
原标题：As search traffic dries up, Reddit announces it’s shifting to a logged-in experience
AI 摘要
Reddit 在第三季度财报中宣布将转向以登录为主的体验，以保护数据不被 AI 抓取，并与模型提供商达成授权交易。由于 AI 搜索导致搜索流量枯竭，Reddit 10 月每周平均减少超 100 万次搜索引荐，美国日活用户同比下降 2%。公司营收同比增长 53% 至 8.95 亿美元，净利增长 74%，登录用户对广告主价值更高，此举可能提升变现能力，但也可能成为开放网络萎缩的信号。
正文节选
Reddit has long attracted millions of users to its site through Google, with many even appending the word “Reddit” to their search queries for better answers. But as search traffic dries up amid the shift to AI-powered search, Reddit is rethinking its relationship with the open internet. In its third-quarter earnings on Thursday, the company announced it’s transitioning to a primarily “logged-in experience.” The move is designed to protect its data from AI scraping, allowing the company to inste