打造苹果零售店的人不看好硅谷的AI购物押注
原标题：The man who built Apple’s stores doesn’t buy Silicon Valley’s bet on AI shopping
AI 摘要
前苹果零售业务负责人 Ron Johnson 在采访中表示，硅谷对 AI 代理购物的押注被高估，消费者不会把购买笔记本电脑等高价商品完全交给 AI 代理，实体店仍将繁荣。他认为 AI 会改善线上购物体验、让消费者进店前更了解产品，但无法替代亲身体验。文章还提及 Google 的 Universal Commerce Protocol 和 OpenAI 将 ChatGPT 打造成购物入口的尝试，以及 Johnson 在 J.C. Penney 和 Enjoy Technology 的经历。
正文节选
While Silicon Valley is spending billions to make AI agents shop for us, the man who pioneered Apple’s retail stores thinks the industry is overestimating how much of shopping people will hand over to machines — and believes physical stores will continue to thrive. Ron Johnson, 66, has heard predictions about the demise of physical retail before. He joined Apple in 2000 to build its retail business as online shopping was beginning to take off, and went on to help create a store network that beca