Google 将 AI 搜索广告推向全球，核心广告增长放缓
原标题：Google expands AI Search ads globally as core ad growth slows
AI 摘要
Google 在 Alphabet 第三季度财报电话会上宣布，将其 AI 搜索体验中的广告扩展至国际市场，并推出多轮广告及美国市场的 AI 模式。Alphabet 当季营收 1276 亿美元、同比增长 25%，但搜索广告增速从一季度的 19% 降至三季度的 12%，财报后股价下跌 8%。Google 称 AI 模式中赞助商品列表的点击率已与自然结果相当，AI 模式查询平均长度是传统搜索的三倍。
正文节选
Google is bringing ads in its AI-powered Search experiences to international markets, betting that generative AI can open up new revenue opportunities even as growth in its core search advertising business slows. The announcement came Wednesday during Alphabet’s third-quarter earnings call, as the company reported $127.6 billion in revenue, up 25% year over year. But Search advertising growth continued to decelerate, and Alphabet shares fell 8% following the results. Google Search revenue grew 1