阿里新Qwen模型营销转向积极，淡化失业威胁

AI 摘要

阿里巴巴为其新AI模型Qwen 3.8采用了与OpenAI或Anthropic不同的营销策略，通过视频展示人类追求爱好而AI完成工作，而非强调失业威胁。文章指出，阿里巴巴简化了AI对劳动力市场的影响，但积极宣传对上市公司更有利。目前尚无证据表明AI对就业或生产力产生重大影响，但金融市场反应不同。

正文节选

Alibaba's new Qwen model is also taking your job, but this time it's great Alibaba is taking a very different marketing approach with its new AI model than OpenAI or Anthropic. Instead of threatening people with job losses, a marketing video makes the idea of handing off work sound appealing. Qwen 3.8 does the job while the human pursues hobbies. Alibaba is distancing itself from the fear-based messaging other AI companies favor, where the emphasis tends to fall on how many jobs will soon disapp

发布时间：2026-08-04 01:12

抓取时间：2026-08-04 02:01

来源机构：THE DECODER