Meta 的 AI 应用 Muse 上线 40 天美国下载量破千万
原标题:Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps
AI 摘要
Meta 的 AI 助手应用 Muse 上线 40 天内在美国获得 1020 万次下载(全球 1090 万次),成为史上第 12 个达成该里程碑的应用。Meta 借助旗下 36 亿日活用户的应用矩阵推广,并将 10 月广告预算的 39% 投向 Muse。Muse 的 7 日留存率为 30%、14 日留存率为 23%,均高于 ChatGPT、Claude、Grok 等竞品的平均水平,10 月 16 日日活达 250 万。
正文节选
Meta’s AI companion, Muse, is now one of only a dozen mobile apps to have reached 10 million U.S. downloads in its first 40 days on the market. According to new data from market intelligence provider Sensor Tower, Muse has seen 10.9 million downloads since its September debut, 10.2 million of which were in the United States. Only 11 other apps to date have reached this type of post-launch milestone, said Sensor Tower’s Senior Insights Analyst Kara Lee. The most recent of these was Meta’s Threads