Google尚未解决AI搜索如何像搜索引擎一样赚钱的问题
原标题：Google hasn’t figured out how to make AI pay like its search engine
AI 摘要
Alphabet财报显示，搜索查询量增速创五年新高，但第三季度搜索收入同比增速从约17%放缓至12%，付费点击增速从13%降至8%。首席商务官Philipp Schindler称汇率和广告主行业支出变化是主因，同时AI Mode查询变现率低于传统搜索。分析师认为这是Google核心业务数十年来首次重大冲击，广告主目前无法单独衡量AI广告效果，AI搜索广告的增量价值仍不明朗。
正文节选
Search queries are growing at their fastest rate in five years, Google parent Alphabet said in its earnings report last week. However, Google’s Search revenue growth slowed to 12 percent year over year in the third quarter, down from roughly 17 percent in the previous quarter. Meanwhile, growth in paid clicks — clicks on ads that generate revenue for Google — slowed from 13 percent to 8 percent. Google hasn’t figured out how to make AI pay like its search engine Google says AI is boosting search