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Perplexity 印度免费赠送策略：用户留存与收入增长初显成效
原标题：Perplexity’s free AI offer left it with millions more users in India
AI 摘要
Perplexity 与印度电信运营商 Airtel 合作，向 3.6 亿用户提供一年免费 Pro 订阅，导致下载量和月活用户激增，峰值月活达 2200 万。免费期结束后，下载量大幅下降，但月活仍保持高位，且印度市场收入持续增长，表明部分用户可能转化为付费用户，但自动续费机制可能影响转化率数据的准确性。
以上摘要由 AI 生成，可能存在误差。事实请以原文为准。
正文节选
Perplexity spent the past year running one of the biggest AI growth experiments, giving its premium service away to customers of Indian telecom giant Airtel. Now, as the earliest of those free subscriptions expire, the results are starting to emerge, offering an early test of whether bundling paid AI services can create lasting users and revenue after the giveaway ends. In July 2025, Perplexity partnered with Airtel, India’s second biggest telecom operator, to offer a free 12-month Perplexity Pr
发布时间：2026-08-18 21:45
抓取时间：2026-08-18 22:12
来源机构：TechCrunch